EM 505 - MARKETING The concept of Marketing. Marketing versus sales. The Marketing business definition. Marketing environment. Definition of markets. Industrial Marketing versus consumer Marketing. The buying process. Market segmentation. The positioning process. Marketing strategy. The Marketing mix. Product, concepts and significance. The product life cycle. Product portfolio analysis. The brand and packaging policy. Price decisions. Establishing price objectives. Price elasticity. Distribution, concepts and significance. Traditional Marketing channels. Strategic distribution decisions. Promotion, definition and significance. The promotion mix. Promotion decision sequence. Sales forecasting and Marketing research. The Marketing plan, purposes and significance. Structure and content of the plan. The International Marketing. <<<<<<<<<<  BACK  <<<<<<<<<<