| Effective
information systems add value to data to create meaningful information
for management decisions that improve business performance. At the Laudon
Web site in the section for Chapter 1, you can find a Store and Regional
Sales Database with raw data on weekly store sales of computer equipment
in various sales regions. The database includes fields for store identification
number, sales region number, item number, item description, unit price,
units sold, and the weekly sales period when the sales were made. Develop
some reports and queries to make this information more useful for management.
Modify the database table, if necessary, to provide all of the information
you require. Here are some questions you might consider:
| 1. |
Which are the best-performing stores
and sales regions?
|
| 2. |
What are the best-selling products?
|
| 3. |
Which stores and sales regions sell the most
of which products?
|
| 4. |
When are the strongest and weakest selling periods?
For which stores? Which sales regions? Which products?
|
| 5. |
How can your company improve sales in the weakest
store and sales region? (Answers will vary.)
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