Chapter 1

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Preparing a Management Overview of the Company

Software requirements:	Word processing software Electronic presentation software (optional)
Dirt Bikes’s management has asked you to prepare a management analysis of the company to help it assess the firm’s current situation and future plans. Review Dirt Bikes’s company history, organization chart, products and services, sales and marketing, and selected financial data in the Introduction to Dirt Bikes, which can be found at the Laudon Web site in the section for Chapter 1. Then prepare a report that addresses these questions:

1.	What are the company�s goals and culture?

2.	What products and services does Dirt Bikes U.S.A. provide? How many types of products andservices are available to customers? How does Dirt Bikes sell its products?

3.	How many employees are managers, production workers, or knowledge or information workers? Are there levels of management?

4.	What kinds of information systems and technologies would be the most important for a company such as Dirt Bikes?

5.	(Optional) Use electronic presentation software to summarize your analysis for management.