Identifying Opportunities for Knowledge Management

1. What are the most important knowledge assets at Dirt Bikes? What functions and employee positions are responsible for creating, distributing, and using these knowledge assets? Are all of these assets explicit knowledge?

2. What knowledge outside the organization is required by the company?

3. How could the following employee groups benefit from knowledge management:
   
   

   • Designers and engineers
     
     
   • Product development specialists
     
     
   • Marketing specialists
     
     
   • Sales department staff and representatives
     
     
   • Managers
     
     
   Describe the kinds of knowledge management systems that would be most valuable for each of these groups. What information would each of these systems provide?

4. Use the Web to research how the company could make better use of the Internet for knowledge management. What Internet information resources (specific Web sites or Usenet groups) would be most useful to Dirt Bikes?

5. Describe an enterprise portal for one of the employee groups listed in question 3. To which knowledge resources would it link? What would the homepage of this portal look like?

6. (Optional) Use electronic presentation software to summarize your findings for management.