Learning Objectives
Web Link
Video
Management Wrap-up
IT Infrastructure and Platforms
Case Study:
Better Data Help Virgin Mobile Australia Win the Customer Wars
Section 7.1: Organizing Data in a Traditional File Environment
File Organization Terms and Concepts
Problems with the Traditional File Environment
Section 7.2: The Database Approach to Data Management
Database Management Systems
Types of Databases
Window on Organizations
:
A Database Helps P&G Manage Product Information
Section 7.3: Creating a Database Environment
Designing Databases
Distributing Databases
Ensuring Data Quality
Section 7.4: Database Trends
Multidimensional Data Analysis
Data Warehouses and Data Mining
Window on Technology
:
Large Data Warehouses: When Bigger Is Better
Databases and the Web
Section 7.5: Management Opportunities, Challenges, and Solutions
Opportunities
Management Challenges
Solution Guidelines
Learning Supplements
Make IT Your Business
Summary
Key Terms
Review Questions
Discussion Questions
Application Software Exercise:
Database Exercise:
Building a Relational Database for a Small Business
Dirt Bikes U.S.A.: Redesigning the Customer Database
Electronic Commerce Project: Searching Online Databases
Group Project: Creating Company-Wide Data Standards
Case Study: Database Woes Plague Homeland Security and Law Enforcement
Learning Objectives
Web Link
Video
Management Wrap-up
