Circularity and Sustainability : Luxembourg Case
Felipe Diniz – Ministère de l’Économie – Luxembourg
The Embassy of Luxembourg in Brazil will be present through its Economic and commercial attaché, Mr Felipe Diniz, who will lecture on the Luxembourg government’s strategy of becoming a country based on circular economy and sustainability.


Sustainability in attracting and retaining talent
Carlos Oliveira – UPORTO
Carlos Cardoso Oliveira is the director of communication and cooperation at FEUP – Faculty of Engineering, University of Porto (since 2005). He is also active as a community manager at Porto Innovation District, and as an invited professor of the U.Porto multimedia master’s degree (since 1996). Carlos Oliveira has graduated from electrical engineering and has a master’s degree in telecommunications, both from FEUP. He has also been a researcher at INESC Porto and an entrepreneur in the multimedia sector.


Circular Economy
Davi Bomtempo – Confederação Nacional da Indústria (CNI)
Davi Bomtempo is graduated in Economic Sciences with a master’s degree in Public Administration (Public Policy) at Fundação Getúlio Vargas (FGV). He works as head and executive manager of environmental policy and sustainability at the National Confederation of Industry (CNI).


Innovative Territories
José Alberto Sampaio Aranha – Anprotec
José Aranha is a Chemical Engineer, Master of Business Administration and the Actual President of the National Association of Innovative Enterprises Promoting Entities (Associação Nacional de Entidades Promotoras de Empreendimentos Inovadores – Anprotec). His mission during the event will be to prepare entrepreneurs and innovation environments that add economic, social and environmental value in human and intelligent territories.


Design for a Circular Future: Creating Positive Products and Regenerating Our Cities and Regions
Léa Gejer – CEO, Flock
Léa Gejer is an Architect and Urban Planner (University of Campinas, Brazil – 2007) and Master in Urban Environmental Management (University of Wageningen, the Netherlands – 2011), specialized in the management of natural and local resources, circular design applied to the built environment, sustainable buildings and urban and regional strategic planning. Léa has worked as an architect and consultant in strategic planning and sustainable buildings in Brazil and the Netherlands. In 2013, she founded Flock, which, in 2014, became an official representative of EPEA GmbH in Sao Paulo, Brazil. Since then, she has been working towards the implementation of Cradle to Cradle and Circular Economy. Moreover, at Flock, she has worked with circular design, Cradle to Cradle and environ-mental management applied to architecture, industrial products and integrated urban and regional planning. Léa is also co-founder and collaborator at Ideia Circular, an online space dedicated to the discussion and dissemination of Circular Economy and Cradle to Cradle in Portuguese. Along with this, she has been giving workshops, lectures and courses that approach circular design and Cradle to Cradle in its diverse scales, from products to architecture and cities. In 2019, she received the “highly commended” award from The Circulars 2019 jury for the Leadership category, an initiative of the World Economic Forum and the Global Forum of Young Leaders.

Green Economy
Marina Freitas Grossi – President, BCSD-Brazil (CEBDS)
A pioneer in corporate sustainability in Brazil, with over 30 years of experience in sustainable finance and climate risk, she promotes sustainable business models; mobilization and articulation of companies, government and civil society; and search for solutions for the advancement of sustainable development in Brazil.
On behalf of the Brazilian government, She led the 77+ China Group in 1999 and was a negotiator at the Conferences of the Parties (COP) to the United Nations Framework Convention on Climate Change (UNFCCC) between 1998 and 2003.
She led the revision of the Kyoto Protocol regulations, of the publication “Vision 2050: A New Agenda for Business”, highlighted by Rio + 20 (2012); and conducted research on global change as an advisor to the Ministry of Science and Technology. She recently articulated and led the making of the Green Bond Issuance Guide, awarded “Initiative of the Year” by the Environmental Finance Green Bond Awards 2017.
Marina has been chairing the Brazilian Business Council for Sustainable Development, BCSD-Brazil (Conselho Empresarial Brasileiro para o Desenvolvimento Sustentável – CEBDS) since 2010. Prior to that, he was head of the organization’s Thematic Chamber on Climate Change and Energy and hosted the Brazilian Climate Change Forum. Founding Councilor of the Leading Brazilian Women Network for Sustainability and has already joined the board of companies and organizations in the voluntary sector.

3C Principle : Connectivity, Creativity and Circularity
Beatriz Luz – Founder, Exchange 4 Change Brazil (E4CB)
After her graduation, Beatriz Luz lived more than 10 years in the UK. She has worked on different government funded programmes influencing public policy and providing sustainability advice to companies of all sizes and sectors. In 2010 she returned to Brazil as a result of the 1st UK – Brazil knowledge transfer programme for industrial symbiosis in Minas Gerais in partnership with FIEMG. Back in Brazil, she was invited to join the Odebrecht Group where she stayed for 5 years creating new areas and implementing innovative sustainability practices. She has structured the Sustainability Vision for Odebrecht Environmental, participated on the Odebrecht Group Sustainability Committee and developed the Life Cycle Analysis area and strategy for Braskem contributing to refine the sustainability message for plastics. As part of this work she has created the Brazilian Business Network for LCA (Rede Empresarial Brasileira de ACV), was the co-author of the 1st global LCA Executive Guide published by the ICCA in 2013 and has conducted one of the first and most comprehensive LCA Study on biopolymers: The LCA for Braskem’s green PE. Lately, responsible for global client sustainability support within Braskem’s Renewable Chemicals Division she has become a pioneer when introducing the connection between circular economy and bioeconomy highlighting the opportunities for the Brazilian Chemical Industry.

Circular cities : construction 4.0: from biocement to buildings that breathe
Tatiana Faria de Araújo – BCSD-Brazil (CEBDS)
Institutional Project Advisor at the Brazilian Business Council for Sustainable Development, BCSD-Brazil(Conselho Empresarial Brasileiro para o Desenvolvimento Sustentável – CEBDS) since 2016, coordinating projects in the following themes: Sustainable Development Goals (SDGs), Energy Efficiency in Buildings, Cities, Sustainable Production and Consumption, Integrated Reporting, Sustainability Reporting and Leaders Council. Previously, she was Senior Consultant at Deloitte, where she coordinated an audit team on projects in management area (Safety, Environment and Health), ISO 14001:2004 and OHSAS 18001:2007. She also worked at Bureau Veritas in environmental auditing and environmental management system (ISO 14001:2004). Tatiana is biologist by the Federal University of Rio de Janeiro (UFRJ), with Master’s Degree in Ecology at the same university.

Inclusive Design
Lígia Lopes – FEUP, U.Porto, Portugal
Product Designer and Designer Activist. Lígia Lopes has been a professor since 2002 and an assistant professor for the Master Degree in Industrial and Product Design at the University of Porto (FBAUP + FEUP). She is also a professor of design at the University of Minho and formerly has been an assistant professor for the Design Degree at DeCA – University of Aveiro. She has a degree in Industrial Design, and a Post Graduate degree in Product Design, in addition Lígia Lopes holds a PhD in Design from the Faculty of Architecture of the University of Lisbon. She is a co-founder of the “Design Includes You” association and a member of the Contramão Association. Areas of interest: inclusive design, participatory methodologies, co-design, social inclusion, social design and activism in/for design.

Smart Mobility
Rosaldo José Fernandes Rossetti – DEI, U.Porto, Portugal
Rosaldo is an Assistant Professor at Department of Computer Engineering (Departamento de Engenharia Informática – DEI) at the University of Porto, and also a Senior Research Fellow at Laboratory of Artificial Intelligence and Computer Science (Laboratório de Inteligência Artificial e Ciência de Computadores – LIACC).
Taking into account that transport infrastructure lasts for decades, which means that the decisions that the local and national governments make today will have long-lasting impacts on urban development and form, as well as on climate. Mobility as a Service (MaaS) brings every kind of transport together into a single intuitive mobile app/service. It seamlessly combines transport options from different providers, handling everything from travel planning to payments. MaaS is environmentally sound alternative to private car ownership. It makes worries about route planning, parking, and car maintenance a thing of the past, helping people go places easier and more efficiently. One of the key goals of MaaS is to make cities more livable through reducing congestion and thus having a fresher, cleaner air, through improving transport efficiency in order to help residents and businesses thrive, and through encouraging urban transformation based on “from parking lots to parks” mentality.

Green Vehicles
Armando Luís Sousa Araújo – DEEC, U.Porto, Portugal
Armando Araújo obtained his PhD in Electrical and Computer Engineering in 1998 from the University of Porto. He is currently Assistant Professor in the Department of Electrical and Computer Engineering at the Faculty of Engineering, University of Porto, where he teaches curricular units in the areas of analog electronics, power electronics, automotive electronics and signal processing and acquisition electronics, under the Integrated Master in Engineering. Electrotechnical and Computers. His research area relates to modeling, simulation, design, sizing and control of electronic power systems for electrical mobility applications and interface between grid and renewable energy production systems. The research activity is carried out at SYSTEC (Research Center for Systems and Technologies).

SMART and Sustainable Agriculture
Tiago Sá – CEO, Wisecrop, Portugal
Tiago Sá is the founder and CEO of Wisecrop, one of more than 180 companies installed at UPTEC – University of Porto Science and Technology Park. The entrepreneur was born in Santa Maria da Feira and studied Electrical and Computer Engineering at the Faculty of Engineering of U. Porto, where he was also a teacher.
In 2013, Tiago Sá founded Wisecrop, which develops systems to increase farmer productivity by providing real-time data and remote management. The startup has won several awards over the past few years and has unveiled the highlight of the most varied national and international media.
This year, Tiago was chosen for the list of 30 best european talents aged 30 and under. This selection is made by Forbes magazine, which distinguished the Portuguese in the category of social entrepreneurs.

Innovation in Agriculture : São Martinho Case
Walter Maccheroni Júnior – Innovation Manager, Grupo São Martinho
Walter Maccheroni Júnior is a biologist graduated from the University of São Paulo (USP) in 1988 with a postgraduate degree in biochemistry (master’s degree), molecular genetics (doctorate), phytopathology (postdoctoral, INRA, France) and biotechnology (ESALQ, USP). and with over 20 years of experience in research and development of products and processes related to the human health and agriculture sector. He began his professional career in the academic field and for some years researched problems in Brazil and abroad related to biotechnology applied to human health. From 1996 he transferred to the Department of Genetics of the Luiz de Queiroz Higher School of Agriculture (ESALQ- USP)  and led research related to citrus, eucalyptus, soybean, cocoa and banana crops, among others. During his stay at ESALQ, he participated in the signing of co-development projects with private sector companies (Suzano Pulp and Paper, Fundecitrus, Admiral Cacau).  In 2002, he was the first senior researcher hired by the biotechnology company Alellyx Applied Genomics, becoming the lead researcher who discovered the Citrus Sudden Death-associated Virus (CSDaV), a virus which may be responsible for the death of millions of orange trees. He is currently responsible for managing the Canavialis S.A. Biotechnology Laboratory, a structure that supports the sugarcane genetic improvement program and the biofactory that produces sugarcane seedlings. Among the laboratory’s achievements are the development of a genetic identification system for sugarcane varieties, diagnostic methods for Ratoon Stunting Disease – RSD in sugarcane and the development of new technologies for the production of healthy sugarcane seedlings.

Connections for Innovation
José Luis Gordon – Innovation Manager, EMBRAPII
José Luis Gordon is Brazilian, born in 1982, he holds a degree in Economics from the University of São Paulo (USP). He holds a Master’s degree and a Ph.D. in Economics from the Federal University of Rio de Janeiro (UFRJ), in the Industrial Economics and Innovation sector. He worked in the economics department of the National Confederation of Industry, between 2010 and 2011. In 2011, he became a special advisor to the Minister of Science, Technology, and Innovation, where he was responsible for the design and development of EMBRAPII (Brazilian Enterprise for Research and Industrial Innovation). He has also contributed to the creation of the national strategy for Science, Technology and Innovation, the main policy in this sector in Brazil. In 2012, he joined the Ministry of Education (MEC) as a special advisor to the Minister, where he contributed to the construction of the Innovation Clusters of the Federal Education, Science and Technology Institutes. He is currently the Planning and Management Director at EMBRAPII.

Circularity and Sustainability : Natura
Keyvan Macedo – Senior Sustainability Manager, Natura
As at 2019, Natura Cosmeticos S.A is recognized as the 15th most sustainable company in the world in the Corporate Knights Global 100 ranking. The announcement was made at the World Economic Forum in Davos, Switzerland, on January 22, 2019. They were the only Brazilian company in the sector to appear in the survey, which was conducted for the tenth consecutive time. The ranking analysed 7,500 companies, all of which generate more than $1 billion in annual revenue, from 21 countries and in different industries. The list, the Global 100, ranks large corporations across the globe on their performance reducing carbon and waste, their gender diversity among leadership, revenues derived from clean products, and overall sustainability.

Keyvan Macedo is responsible for Natura’s Brand and Product Sustainability area, where he performs Environmental Impact analysis of products and processes, environmental issues of Climate Change, Waste, Water, Biodiversity, Energy and Supply Chains. Since 2010, he has been at the helm of the Natura Carbon Neutral program and has served as the company’s spokesperson for Climate Change, participating in international lectures and conferences. Has 20 years of experience working on R&D and Innovation projects, as well as 9 years of experience in the area of sustainability. Has a degree in Food Engineering (Mauá Institute of Technology) with specialization in Management and Strategic Business, Organizational Marketing (Unicamp) and Management for Low Carbon Economy (FGV).


more to follow…