| Chapter 4 |
 Developing an E-Commerce Strategy
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| Software requirements: |
Web
browser software Word processing software Web page development tool (optional) |
| Dirt Bikes’s management believes that the company could benefit from e-commerce. The company has sold motorcycles and parts primarily through authorized dealers. Dirt Bikes advertises in various magazines catering to dirt bike enthusiasts and maintains booths at important off-road motorcycle racing events. You have been asked to explore how Dirt Bikes could benefit from e-commerce and a Dirt Bikes Web site. Prepare a report for management that answers the following questions: |
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| 1. | How could Dirt Bikes benefit from e-commerce? Should it sell motorcycles or parts over the Web? Should it use its Web site primarily to advertise its products and services? Should it use the Web for customer service? |
| 2. | How would a Web site provide value to Dirt Bikes? Use the Web to research the cost of an e-commerce site for a small to medium-sized company. How much revenue or cost savings would the Web site have to produce to make it a worthwhile investment for Dirt Bikes? |
| 3. | Prepare specifications describing the functions that should be performed by Dirt Bikes’ Web site. Include links to other Web sites or other systems in your specifications. |
| 4. | (Optional) Design the home page and an important secondary page linked to the home page using the capabilities of word processing software or a Web page development tool of your choice. |