Performing a Competitive Analysis of E-Commerce Sites

Form a group with three or four of your classmates. Select two businesses that are competitors in the same industry that use their Web sites for electronic commerce. Visit their Web sites. You might compare, for example, the Web sites for virtual banking created by Citibank and Wells Fargo Bank, or the Internet trading Web sites of E*TRADE and Scottrade. Prepare an evaluation of each business�s Web site in terms of its functions, user friendliness, and ability to support the company�s business strategy. Which Web site does a better job? Why? Can you make some recommendations to improve these Web sites?