Chapter 4: Review Questions

1.
What are the advantages of using the Internet as the infrastructure for electronic commerce and electronic business?

2.
How is the Internet changing the economics of information and business models?

3.
Name and describe six Internet business models for electronic commerce. Distinguish between a pure-play Internet business model and a clicks-and-mortar business model.

4.
Name and describe the various categories of electronic commerce.

5.
How can the Internet facilitate sales and marketing to individual customers? Describe the role played by Web personalization.

6.
How can the Internet help provide customer service?

7.
How can Internet technology support business-to-business electronic commerce?

8.
What are Net marketplaces? Why do they represent an important business model for B2B e-commerce? How do they differ from private industrial networks?

9.
Name and describe the principal electronic payment systems used on the Internet.

10.
Why are intranets so useful for electronic business?

11.
How can intranets support organizational collaboration?

12.
Describe the uses of intranets for electronic business in sales and marketing, human resources, finance and accounting, and manufacturing.

13.
How can companies use Internet technology for integrating business processes? How does Internet technology facilitate collaborative commerce?

14.
What is channel conflict? Why is it becoming a growing problem in electronic commerce?

15.
Describe the management challenges posed by electronic commerce and electronic business and suggest some solutions.