You are producing hiking boots that you are selling through a few stores at this time. You think your boots are more comfortable than those of your competition. You believe you can undersell many of your competitors if you can significantly increase your production and sales. You would like to use the Internet discussion groups interested in hiking, climbing, and camping to both sell your boots and to make them well known. Visit Google’s Usenet archives (http://groups.google.com), which stores discussion postings from many thousands of newsgroups. Through this site you can locate all relevant newsgroups and search them by keyword, author’s name, forum, date, and subject. Review recent postings, choose a message, and examine it carefully, noting all the information you can obtain, including information about the author.