Chapter 5: Make IT Your Business


Finance and Accounting

Poor data quality and software errors can have a devastating impact on the firm’s financial and accounting systems because errors in these systems can easily lead to huge losses. Financial and accounting systems are prime targets for fraud and computer crime, as are the specialized financial systems of financial and banking institutions. One growing area of computer crime is securities fraud over the Internet.

Human Resources

Developing and enforcing a corporate ethics policy and procedures that balance the need to run the business responsibly and efficiently with the need to safeguard employee privacy, health, and well-being has become an important responsibility of the human resources function. Employees and their managers may need special training to sensitize them to the new ethical issues surrounding information systems, such as personal use of the Internet or corporate systems or copying digital material and software. You can find examples of human resources applications and issues on pages 147, 171, and 179–181.

Manufacturing and Production

Economic prosperity and the quality of daily life are highly dependent on the smooth and accurate flow of information among disparate manufacturing and production systems. Data quality problems and software errors in one system can affect the performance of other systems inside the firm and the performance of suppliers, distributors, and logistics services that depend on information from these systems.

Sales and Marketing

The Internet has provided powerful new ways of reaching customers and gathering information about them to provide more targeted marketing and products. Information about consumers’ activities is marketing gold—and often a critical success factor—for companies doing business online. However, the customer information that is required to create a personalized Web experience raises serious privacy concerns because contemporary information technology makes it so easy for businesses to monitor online behavior and assemble highly detailed profiles of individual consumers. You can find examples of sales and marketing applications on page 171.