Manugistics helps enterprises build their best products at the lowest cost and sell them at the optimal price. The company calls its ultimate goal Enterprise Profit Optimization. In traditional terms, this is known as expanding margins between costs and revenues. Manugistics attempts to optimize both the supply side and the demand side of a business. Supplier relationship management and supply chain management are both considered cost reduction efforts. Pricing and revenue optimization, a revenue enhancing technique, combines with the cost reduction efforts to formulate the EPO method.

1. What business goals can Manugistics help a company meet?



2. How does Manugistics promise to achieve these goals?



3. Explain Manugistics's view of supplier relationship management and supply chain management.



4. Describe Manugistics's view of pricing and revenue optimization. Summarize the EPO method.